Culture, Identity and Values: a shared heritage
Campagnolo is not just a company, a logo or a trademark. Campagnolo today can be described as a brand.
An organization that has always transmitted and shared a set of values. Campagnolo has become all this in over 80 years, in part thanks to itself, the Campagnolo family, the individuals who every day dedicate all their efforts to a shared goal, but above all, the merit goes to keen cycling fans.
People rather than clients, cyclists rather than consumers. With these people in particular, Campagnolo shares the culture of cycling and sport, effort and sacrifice, victory and emotion.
Positive, genuine values that at times are identified with the Campagnolo brand, as if it were a thread running through the company, people, experiences, stories and visions.
This is the Campagnolo heritage, this is our legacy.
Our history, our past, where we come from - these are all elements that identify us today and that very probably will mark our choices and the paths we must follow in the future.
A culture of the Campagnolo brand that is also physically shared and evident. An attachment, a credo that very few businesses in the world can boast and something Campagnolo is proud of.
An identity therefore that comes from the past and has remained unchanged, which turns innovation, performance and passion into its cornerstones. An identity shared on a global level, from South America to Japan, from Canada to Australia.
An identity recognized not just in the world of road racing, but also widespread throughout the fixed gear world, of the movement linked to more urban, alternative cycling, niche and not only. An identity also recognized for the design of Campagnolo products, at times a source of inspiration for new ideas and applications.
