New Products

2022 Trek Checkpoint Across the globe, gravel bikes are rapidly increasing in popularity – and we’ve got an all-new family of Checkpoints to help you meet that growing demand! Three new Checkpoint platforms Gravel riding includes a massive range of rider types and riding styles, so we’re rolling out three new platforms to help you meet those rider needs and give your customers plenty of choices. Checkpoint SLR Checkpoint SLR is the lightest, fastest gravel bike we’ve ever made. It features an OCLV 700 series frame with tube shapes and... Read More

ULTEGRA R8100 series moves to 12-speed with wireless Di2 shifter function and faster derailleurs For the first time ever ULTEGRA includes a power meter option and full-carbon tubeless disc wheels Where new DURA-ACE is designed for those who are looking for every competitive advantage possible, new ULTEGRA is the real-world application of those technologies. The R8100 series shares the same DNA as the R9200 series, offering incredible performance across all functions, combining the science of speed pillars to help riders achieve greater performance than ever before. ULTEGRA developments, like DURA-ACE,... Read More

Built for those who never compromise, Shimano’s premium R9200 series moves to 12-speed Di2-only, disc or rim-brake set-up with wireless shifters, faster derailleur operation, larger 54-40T chain rings and 11-34T cassettes. Series includes a new power meter, SERVO WAVE brake technology and a new line-up of tubeless and tubular wheels. The launch of new DURA-ACE isn’t just the development of an outstanding new groupset, it’s also the culmination of a study into the science of speed. Shimano has delivered its fastest and most precise shifting series, expanding its legacy of... Read More

As mountain biking still evolves and dirt jump & enduro are paving the way for the future of the sport, the need for extra protection is increasingly common. We are not new to neck braces but the compact range from atlas gives you great protection without breaking the bank. The Atlas Brace is racer designed, racer tested and has been developed around the necks of championship-winning professionals. With the development team led by former Supercross and Motocross racer Brady Sheren, team Atlas was able to create a revolutionary new device... Read More

With the world changing on a day to basis and masks now very much a stable part of everyones day we are delighted to welcome AirPop to our brand Portfolio. About AirPop The AirPop Facemasks are designed from the inside out, we focused on efficacy, wearability, breathability and comfort. AirPop’s intelligent product system learns and adapts to the wearer, and her environment, providing feedback and deepening understanding through personalized guidance.  FUNCTION | BEST OF ALL WORLDS Medical, Industrial and Consumer masks each have a specific purpose. AirPop’s hybrid approach combines... Read More

Pinarello are pushing the boundaries again for 2019 with the introduction of the latest Dogma series frameset the Dogma FS. Pinarello has chosen to produce the frameset using Torayca T1100 1K Dream Carbon with Nanoalloy Technology, pairing this with their rake-adjusted Onda fork the Dogma FS carries through many of the features of the Dogma F10 but with a few more surprises. Available in only 4 sizes the Dogma FS features are revolutionary new Front & Rear suspension system which in development with HiRide is electronically controlled nick-named the DSAs,... Read More

Tacx Neo has been the choice of many a Zwift user over the past few years and the quietness and quality build have been the benchmark of High-end Smart Trainers but not anymore, as it new little sister is about to land in the UK. The aptly named “Neo 2” is the new generation of Smart trainers with the ability to accept future updates from Zwift which are already in production, the Neo 2 is set to rock the world of Smart Trainers with it’s new features which now also... Read More

Slash is back with new price points, new colour choices, and new alloy frame options. We developed Slash specifically for enduro racing with fast-rolling 29” wheels, 150mm/160mm of travel, and a carbon frame. It’s not just for racing the clock, though. Everything that makes Slash great for enduro racing also makes it a fast and fun everyday trail bike too. The world’s biggest mountain bike website Pinkbike agreed, naming it their Bike of the Year. That’s why we’ve expanded the Slash lineup, giving more riders more choices. To bring the... Read More